Branding is a marketing term that’s thrown around a lot in marketing circles but actually it’s kind of vague. The question is how does it specifically apply to you and your business? The biggest mistake a business owner can make is to underestimate the value of branding. It’s defined as:
Branding: the promotion of a product or company using advertising and unique design; the marketing strategy to create a company name, symbol or design that identifies and makes a product stand out from other products .
So what’s the purpose of branding and why is it so important? Well, for starters, it’s what makes your company and the services and products you provide different from your competitors. In today’s market, having a unique value proposition is a HUGE factor in your business’s success. The goal of effective branding is make your brand (1) easily recognizable and (2) create loyalty and increase customer retention, and (3) grow in value over time. This may seem like a tall order but, it can be accomplished by designing effective short term and long term branding strategies. Our staff is excited to help you establish your brand or if you’ve gotten started already, we’ll help your SPURR your brand to a whole new level! To get started, fill out our contact form below and we’ll get to work right away!
