SHOP YOUR COMPETITION
Competitive Analysis is a key component in any business’s plan for success. It is vital that a business has a clear understanding of it’s competitors, their products, their prices, their website, how they market themselves, and their customer experience as it compares to it’s own. Most business owners are very good at doing this when they start their businesses because it’s crucial they understand how they stack up against the competition before they enter their industry marketplace. But over time as they gain market share and become more established, businesses tend to fall out of touch with this key aspect of their business. Shopping the competition then becomes a tedious task and one that is often put aside or they rely on old data. Unfortunately, attention to this area only returns sales numbers begin to decline but at that point the battle is somewhat uphill. This is definitely not an area where businesses can afford to be reactive but instead constantly be proactive. For this reason….
Let us shop your competition for you! Our 3 STEP process is this: (1.) We meet with you for a 15-20 minute discovery interview to determine your top 3 competitors, (2.) We’ll step into the shoes of a customer and shop these competitors, and (3.) We’ll provide a thorough Competitor Shopping Report. In this report, we’ll break down each competitor’s products, and customer service followed by a summary of all three with some overall suggestions from what we learn. We look forward to being your “Secret Shopper” going undercover for you! Contact us today and we’ll get to work!
